It utilizes a variety of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to attract audiences towards a proposed brand. Digital marketing uses the internet as the core means of promotion which can be reached using electronic gadgets like computers, laptops, tablets and smartphones.Internet marketing techniques such as search engine marketing (SEM), e-mails form an essential part of digital marketing. Moreover, it also involves non-internet channels like
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