Social media will be an crucial element of any business’s promotion approach, therefore it was not unexpected that an episode of the livestream show for Podiatry practitioners, PodCHatLive would commit the concern to social media for podiatry clinics. PodChatLive is a monthly live stream on Facebook which is hosted by Craig Payne in Australia together with Ian Griffiths from England. Ian and Craig use a different guest on for each livestream and explore a variety of topics, answering queries that are submitted on the Facebook feed. In the conclusion of the livestream, the recorded edition is published to YouTube and also the audio versions uploaded as a podcast.
With the stream on social media, the hosts had a discussion with Jill Woods and they discussed why Podiatrists usually see marketing being a dirty word, and she gave good quality details on the way you can re-frame this and employ it for the benefit of the podiatry profession. In addition they discussed the advantages and disadvantages of social media and talked over some of the various social media sites available and the way to make use of them, and ultimately how they may be used for good by all. There was additionally a conversation on how the professional/governing associations might or must take advantage of social media. Jill Woods first worked in marketing and advertising back in 1988, well before the internet came into existence and before she had ever heard the word podiatry. Since that time Jill has worked in several marketing distinct roles as well as qualified as a podiatrist before being employed as an associate in a podiatry practice after which managing her own private practice. Jill has extensively lectured on and about podiatry. Jill has since achieved a Masters in adult training & education and commenced 5 different offline and online businesses in an attempt to find something that will complement her nomadic lifestyle as a military spouse.