Search engine marketing itself has certainly changed over the years, as the engines themselves tweak the intelligence and algorithms they use to spider the world wide web and then rank websites accordingly based on relevancy to an individual query. While Google has been the dominant search engine for years, there are others like Yahoo and Bing who also leave a nice-sized footprint in the industry.
But throughout the last decade, one could use the old adage "the more things change, the more they stay the same." Meaning, search engine marketing is as important today as ever. You can discover more info through the Internet.
Image Source Google
Organic or natural search is discussed here since paid search engine marketing is a different, yet somewhat related, topic altogether.
For business owners or website owners, can't you just build a website, add content and pages, and then eventually wait for your site to be ranked in Google? Sure, you can do that. But it is foolish to think you can do that and have any sort of success in search engine marketing.
Search Engine Optimization (SEO) is a practice that seeks to optimize a website properly so that it ranks appropriately high for relevant search engine words, phrases and queries. Search engine marketing, as a whole, encompasses natural or organic search and paid search.
For the former, SEO is what you need to focus on. The rewards for keeping search top of mind when thinking about your business or your website are considerable, so it is well worth your time to consider.