Worldwide Brands and Shopify

Shopify is a popular e-commerce site builder, but it’s rarely used with Worldwide Brands – one of the leading (and largest) directories of wholesalers and drop shippers in the world.  It’s interesting to think about that – why should what’s said to be the best e-commerce platform be so rarely used with what’s claimed to be the best source of wholesale goods?

To put things into perspective, let’s look at how old each one is. Shopify was founded only a few years ago, and has quickly risen to the top of the e-commerce league.  It’s easy to set up and use, and most importantly allows users to buy and use thousands of apps.  These apps allow the site owner to customise their site completely – and automate much of the work of running a successful e-commerce operation.

By comparison, Worldwide Brands was founded back in 1999 by Chris Malta, an eBay power-seller right from the early days of the online marketplace.  It continues to this day as a directory of suppliers – but if you want to buy any of their goods you’ll have to contact each trader individually and outside of the Worldwide Brands site.  That makes integrating with Shopify through an app impossible.

So that’s the reason – Shopify is all about automation and Worldwide Brands just does not allow it.  This may sound bad, but Worldwide Brands is still one of the best places to find wholesale goods – so taking the time to manually set up and manage your store may still be worth it.

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