It utilizes a variety of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to attract audiences towards a proposed brand. Digital marketing uses the internet as the core means of promotion which can be reached using electronic gadgets like computers, laptops, tablets and smartphones.
Internet marketing techniques such as search engine marketing (SEM), e-mails form an essential part of digital marketing. Moreover, it also involves non-internet channels like short messaging service (SMS) and multimedia information service (MMS), callbacks, etc. All these various channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it aims a smaller and more intense group and works on building loyal customers and creating conversions.You can also contact Social Media Marketing Experts for more info on digital marketing.
SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies slowly on the interaction of the users, sharing information and forming a community of sorts and hence has a 'social' element to it. It uses the creation of artistic content which is presented subsequently to lure the audience towards your goods or services and build a brand following.
This means that statistically, Facebook is too big to overlook and hence, should be an important part of your social media marketing strategies. Online video consumption on such stages has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to isolated groups formed over common interests on social media platforms.