Myth #1: Only the first rank matters
Many eBooks and other resources that business owners use will place an important emphasis on the need to be at the top of search results, whether that be on Google Search, other engines, or even in places like social media.
Nevertheless surveys have shown that individuals very often will look at other results and they will scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search position is only one part of the puzzle. To gather more data related to SEO you can visit at http://www.leaddriveseo.com.au/.
Now Gp other results on the page like social suggestions and local results as well, which means there are many more strategies open to you, and being first place is no longer as crucial as it once was.
Myth #2: You can do SEO without outdoors help
Doing SEO simply means that you stick to set of techniques and procedures to boost the chance that web users will go to your site.
It is true that anybody can learn these techniques, and if you are a website owner and you want to do your own SEO then you can spend the time and energy to learn and apply those techniques.
But SEARCH ENGINE OPTIMIZATION can be complex and touches many areas such as online marketing, coding, technical aspects along with PR skills.